Selection of current and past research projects, initatives, collaborations, and more.
In this project, researchers from the Departments of Management and Computer Science, Aarhus University, and the Nuremberg Institute for Market Decisions e.V., are jointly developing and testing 3D navigation paradigms and their effects on consumer behavior at the point of sale in virtual worlds.
In this project, an expert team of researchers from the Department of Management at Aarhus University is collaborating with Normal A/S to validate the effectiveness of virtual reality onboarding and training on employees' task performance and job satisfaction.
Working with 18 partners across 27 EU member states, researchers at Aarhus University are developing and validating strategies that support the European Union in reaching its target of expanding organic agriculture to 25% of all agricultural land by 2030.
In this project, researchers from Aarhus University, Copenhagen Business School, and Nuremberg Institute for Market Decisions e.V. explore the power of social norms to promote sustainable behaviors related to preventable food waste within households.
The objective of Stance4Health was to develop a complete Smart Personalized Nutrition (SPN) service based on the use of mobile and smart technologies as well as tailored food production that will optimize the gut microbiota activity and long-term consumer health and well-being.
This project employed advanced machine learning techniques to systematically identify, categorize, and analyze the most influential research streams related to artificial intelligence (AI) within the marketing discipline over the past 30 years.
Leveraging technologies, including artificial intelligence, robots, avatars, and virtual reality, research at the XCB lab focuses on studies about the Extended Consumer Behavior (XCB) across diverse decision-making and consumption settings as well as environments, including those in virtual realities.
Danish Innovation Index (DII) is the world’s first consumer-based ranking of the most innovative firms in Denmark, building on the idea that (1) countries cannot be innovative—companies can; (2) and leaders and experts are not the final judges of innovations—consumers are.
Academic Twitter on 𝕏, founded by Darius-Aurel Frank, is the open space on the social media platform 𝕏 (former Twitter) for everyone concerned with or interested in academia, science, research and higher education.
Custom Model Builder is an initiative that provides the research community with the probably easiest way to perform custom mediation, moderation and conditional process analyses using Andrew F. Hayes' PROCESS macro.