Research
Selection of current and past research projects, initatives, collaborations, and more.
Projects
Phoebe AI
EIT Food Research, December 2024 – November 2025Working with a European consortium, Aarhus University is going to lead a consumer research-focused work package, providing valuable insights into the needs and behaviors of families in relation to an innovative AI-based personalized nutrition service aimed at enhancing the health and well-being of affected children.
VR Shall See
Research Collaboration, August 2024 – December 2024In this project, researchers from the Departments of Management and Computer Science, Aarhus University, and the Nuremberg Institute for Market Decisions e.V., are jointly developing and testing 3D navigation paradigms and their effects on consumer behavior at the point of sale in virtual worlds.
VR Unpacked
Research Collaboration, August 2024 – January 2025In this project, an expert team of researchers from the Department of Management at Aarhus University is collaborating with Normal A/S to validate the effectiveness of virtual reality onboarding and training on employees' task performance and job satisfaction.
OrganicTargets4EU
EU Horizon Research, January 2023 – December 2025Working with 18 partners across 27 EU member states, researchers at Aarhus University are developing and validating strategies that support the European Union in reaching its target of expanding organic agriculture to 25% of all agricultural land by 2030.
Don'tWasteMeNow
Research Collaboration, September 2022 – April 2023In this project, researchers from Aarhus University, Copenhagen Business School, and Nuremberg Institute for Market Decisions e.V. explore the power of social norms to promote sustainable behaviors related to preventable food waste within households.
Stance4Health
EU Horizon Research, April 2020 – May 2023The objective of Stance4Health was to develop a complete Smart Personalized Nutrition (SPN) service based on the use of mobile and smart technologies as well as tailored food production that will optimize the gut microbiota activity and long-term consumer health and well-being.
30 Years of AI in Marketing
Research Exploration, September 2021 – June 2022This project employed advanced machine learning techniques to systematically identify, categorize, and analyze the most influential research streams related to artificial intelligence (AI) within the marketing discipline over the past 30 years.
Initiatives
XCB / Metaverse Lab
Research ExcellenceLeveraging technologies, including artificial intelligence, robots, avatars, and virtual reality, research at the XCB lab focuses on studies about the Extended Consumer Behavior (XCB) across diverse decision-making and consumption settings as well as environments, including those in virtual realities.
Danish Innovation Index (DII)
Academic ImpactDanish Innovation Index (DII) is the world’s first consumer-based ranking of the most innovative firms in Denmark, building on the idea that (1) countries cannot be innovative—companies can; (2) and leaders and experts are not the final judges of innovations—consumers are.
Academic Twitter on 𝕏
Community DevelopmentAcademic Twitter on 𝕏, founded by Darius-Aurel Frank, is the open space on the social media platform 𝕏 (former Twitter) for everyone concerned with or interested in academia, science, research and higher education.
Custom Model Builder
Software DevelopmentCustom Model Builder is an initiative that provides the research community with the probably easiest way to perform custom mediation, moderation and conditional process analyses using Andrew F. Hayes' PROCESS macro.